Woori Bank in South Korea Ventures into Online Ticketing Platform for Events

South Korea's Wooribank is launching an online platform to buy tickets for events such as concerts, musicals and plays

As the country’s fourth-largest banking group, with assets of about $300 billion, Woori Bank is pursuing programs beyond its core banking operations According to Business Korea, the move is an ongoing effort by the bank to engage the younger generation, including millennials and Gen-Z Those, are part of the organizing Lots attend high-profile cultural events such as music games, drama, classical concerts, traditional Korean music and dance performances

Data from the Korea Performing Arts Box Office Information System (KOPIS) shows that more than 21.9 million tickets had been snapped up in the year to Dec. 16 of the year, and not accounting for cancellations If this trend continues, Woori- Bank is in a position to attract a large base of active users to its new platform, if it is It can establish a strong foothold in the ticket office

In South Korea’s highly competitive ticket market, dominated by platforms such as Interpark and Yes24, Woori Bank is tackling the challenge of recruiting developers with entertainment expertise to drive its offer the strength of the solution