ATG Entertainment DE has introduced an interesting new project in Vienna, Austria, in collaboration with the City of Vienna and Wien Holding. The mission will see the improvement of a current theatre venue in the renowned Prater park, positioned in the Leopoldstadt district of the Austrian capital.
Named Theater im Prater, this new cultural landmark is about to emerge as the biggest privately funded theatre development in Austria over the last century. With a seating ability of one,800, it'll be committed to hosting world-magnificence worldwide musical productions.
Joachim Hilke, Chief Executive for Europe at ATG Entertainment, shared his enthusiasm for the challenge, mentioning, “We are thrilled to bring a world-elegance theatre to Vienna’s Prater. ATG Entertainment ambitions to deliver high-quality and awe-inspiring suggests for both neighborhood audiences and the many visitors attracted to Vienna for its musical scene.”
Hilke emphasized that the Theater im Prater will further enhance Vienna’s reputation as a global center for musical theatre, contributing to the city’s cultural profile in central Europe
The project is also in line with broader objectives of improving the city’s cultural infrastructure and boosting tourism. Vienna City Councilor Peter Hanke emphasized the theater’s ability to foster cultural growth and economic development for the city. "This project will not only improve Vienna's cultural and tourism profile, it will also provide significant economic benefits that will strengthen the city's position as an attractive destination," he said.
ATG Entertainment will finance the entire construction of the theatre, and the venue is set to open its doors by the end of 2027. The theater will have a significant positive economic impact, generating an estimated annual profit of €157 million (£130). million/$162 million) for the city.
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